Refill-at-Home: How to Add Value for Consumers and Tackle Sustainability Challenges 

Brands have experimented with refillable at-home designs for several years now, resulting in important learnings but limited scale. As companies continue to explore refillable packaging, challenges remain when it comes to consumers understanding, purchasing, using, and finding value in refill-at-home options for personal care and beauty products that are sold with refill “inserts/cartridges” or additional product to be poured pack into a primary container. This presentation will explore learnings from the Sustainable Packaging Coalition’s new consumer research, as well as case studies of refill-at-home for their product lines. It will look at how design choices for refill-at-home formats can delight consumers, increase adoption, and tackle some common end-of-life and sustainability challenges.