Archistry Studios designs a character led packaging range for Flying Fox Beer
The Flying Fox craft beer brand has adopted a design that is designed to manage the diversity of recipes without losing consistency.
With an ever-evolving range of styles, Flying Fox needed a packaging system capable of accommodating variety while maintaining clarity and impact on the shelf. The project was not limited to a series of labels, but involved the creation of an evolving visual language designed to accompany the brand’s growth over time.
At the heart of the graphic design is a recurring fox character, used as a visual anchor. Each beer features a unique illustration, inspired by its aromatic profile and attitude, while maintaining a consistent silhouette, style and placement. This structure allows each product to express its personality while remaining clearly identifiable within the Flying Fox family.
