Color is a key element in packaging, influencing both consumer perception and brand identity. While synthetic pigments offer strong performance, their environmental impact is increasingly questioned, driving the industry toward more sustainable alternatives based on natural pigments—despite their traditional limitations. Inspired by Mayan know-how, an innovative natural encapsulation technology overcomes these challenges by protecting organic color molecules. This makes it possible to develop pigments that are up to 100% natural, offering a wider color range, improved resistance to UV, heat and chemicals, and good compatibility with multiple media. These pigments can be used in a wide range of applications (plastics, recycled and bio-based materials, paper, coatings, inks, 3D printing) paving the way for more sustainable and high-performance packaging solutions