Why playful packaging & gentle application ruled Paris Packaging Week 2026
Paris Packaging Week returned to Hall 1 of Paris Expo Porte de Versailles on 5th and 6th February 2026 for the event’s 25th anniversary. A record-breaking 14,442 visitors flocked to discover 915 exhibitors and 213 speakers from across the globe.
Covering beauty, luxury, premium drinks and aerosols, PPW has increasingly become a locus for launching new products and concepts in beauty packaging – and re/sources’ team was on the hunt for fresh trends and sustainable innovation.
Discover our key finds below.
Play time for packaging
2025’s trend for turning cosmetic packaging into keyrings and everything from phone cases to chain belts into beauty accessories demonstrates Gen Z’s desire for fun and irreverence. And PPW exhibitors brought plenty to the table for brands to inject play into their products.
New from Silgan is Aspire Chroma, the latest addition to its Aspire fragrance pump platform, which combines premium sensory with accessible price points. These in-house injected polypropylene (PP) collars and actuators enable fully-customisable colours, letting brands build a signature aesthetic. It also enables differentiation across product tiers as the market moves towards fragrance ‘wardrobes’ and layering. Silgan describes Aspire Chroma as a great option for opaque colours. This includes white, which would traditionally have required lacquering – a technique that can develop adherence issues when paired with the alcohol used in most fragrances. Aspire Chroma also utilises Silgan’s Pirouette Technology, which means the pump can easily be separated from the bottle for refilling or recyclability.
