Premium & Luxury Innovation Awards
New for 2026
Celebrating innovation in luxury
Paris Packaging Week is proud to unveil the Premium & Luxury Innovation Awards, a first-of-its-kind initiative to recognise packaging excellence in the luxury sector, beyond sectors such as cosmetics, wines and spirits. Part of the Paris Packaging Week Innovation Awards, this new distinction has been designed to meet a market need and reflect the growing demands for design and innovation in high-end packaging.
Judged by the most influential brands
Categories & criteria
Who can enter?
The Packaging Première Premium & Luxury Innovation Awards are open to products launched on the European or international market between December 2024 and November 2025.
Entries for the Packaging Première Premium & Luxury Innovation Awards must be submitted by brands, packaging manufacturers or design agencies with the agreement of the brands. Please note: products must be finished products.
We recommend that you seek the collaboration or approval of any client or stakeholder in the development of the packaging.
Criteria
The members of the jury will judge the applications according to the following criteria:
- Innovation and originality
- Design and aesthetics
- Materials and durability
- Customer experience and ease of use
- Craftsmanship and execution
- Personalisation
Categories
The categories of the Packaging Première Premium & Luxury Innovation Awards 2026 are as follows:
- Premium / Luxury Jewellery & Watch Packaging
o Boxes or display solutions dedicated to the refined world of watchmaking and jewellery (highlighting preciousness, security and the sensory experience).
- Fashion & Accessories Packaging
o Creative and premium packaging for clothing, leather goods, footwear, eyewear and more.
- Best Fine Food & Gourmet Packaging
o Excellence in design packaging for premium food products, chocolates, teas and more.
- Best Gift Boxes, Limited Editions & Collector’s Packaging
o Special gift boxes, limited editions or “collector” packs designed to captivate, delight, and leave a lasting impression (featuring storytelling and creative design). For example : exquisite holiday and festive collections, iconic anniversary editions, luxury gift sets for fine wines, spirits or cosmetics, exclusive cross-brand collaborations and bespoke collector’s boxes crafted for unforgettable product launches.
- Travel Retail & Luxury Experience
o Designs tailored for duty-free channels, special travel offers or premium immersive experiences.
- Premium / Luxury Tech & Electronics Packaging
o Innovative and refined packaging solutions for high-end technology and electronics, combining premium design, protection and a memorable unboxing experience.
- Ultra-Luxury Packaging
o Exceptional packaging for exclusive, bespoke or high value-added products. For example : tailor‑made presentation boxes for haute couture pieces, bespoke packaging for luxury jewellery or timepieces, limited‑run boxes for artisanal perfumes and custom collectors’ editions for high‑end collaborations.
- Transport Packaging
o Transport and protective packaging solutions specially designed for luxury products (jewellery, watchmaking, leather goods, art objects, etc.). These packaging solutions ensure the absolute preservation of quality from production sites to workshops, logistics platforms and points of sale or presentation.
- Lifestyle Packaging
o This category celebrates innovations that enhance the premium and luxury way of life. It is open to a wide range of sectors: home, interior design, accessories, tableware, candles, diffusers or exclusive lifestyle services.
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