Packaging Première Premium and Luxury Innovation Awards 2026 finalists
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Packaging Première Premium and Luxury Innovation Awards 2026
In December 2025, our prestigious jury, featuring brands such as BVLGARI, Kering Beauté, Chloé, and Louis Vuitton, came together to evaluate the entries for the Packaging Première Premium and Luxury Innovation Awards.s.
Fashion & Accessories Packaging
Les finalistes...
award
Annecy Bicycle and Ski Helmet
Our packaging fully met its innovation objectives by delivering an eco-friendly, logistically efficient, and luxurious solution.
Technical innovation:
The integration of textile ribbon handles into a folding box required specific die-cutting and anchoring. The challenge was to ensure the handles could reliably support the weight of the helmet over time without tearing the board, while maintaining perfect flatness during storage.
Logistics innovation:
The design allows for 100% flat folding, reducing storage volume and optimizing shipping costs.
Proof of durability:
After one year of use, the box demonstrates lasting robustness and functionality, meeting both retail and e-commerce requirements
Transport Packaging
award
Stelneo
Stelneo meets these objectives by combining technical textiles with integrated inflatable protection. Each package incorporates a patented internal air chamber that absorbs shocks and adapts to the product’s shape, ensuring optimal protection while remaining lightweight.
The structure, made from durable, weldable materials sourced from high-end luggage and sports engineering, offers waterproofing, flexibility, and elegance. It is fully recyclable and produced from recycled materials.
A discreet QR code or GPS tracker can be integrated to monitor usage cycles, manage returns, and transform the packaging into a connected, circular logistics asset.
The challenge was to combine mechanical performance with elegance, delivering a structure robust enough for logistical constraints while meeting luxury standards. Thanks to modular, customizable designs, Stelneo offers reusable packaging capable of up to 100 cycles, fully aligned with the brand’s sustainability values.
Certificate
Envlhop™ reversible cover
Envlhop™ perfectly meets the brief by offering a reusable, highly protective textile solution designed to replace single-use plastic or cardboard packaging. Its patented system of vertical and horizontal straps ensures stable compression around products of any shape or height, preventing movement, vibration, or impact during transport.
The structure can be tightened at each corner for a tailored fit, while a recycled felt lining absorbs shocks and protects against moisture, dust, and light. The cover is reversible and can be transformed into a carry bag with lifting handles, enhancing versatility for both logistics and presentation.
Made from water-repellent, repairable fabric sourced in France, Envlhop™ combines technical precision, modularity, and durability, meeting luxury standards for flawless protection and environmental responsibility.
Certificate
Bio-based transport packaging for CHAUMET High Jewelry pieces
The packaging is fully bio-based, with no virgin fossil-based plastic. The cushioning foam, made from forestry waste, and the box are 100% bio-sourced, with production exclusively in Europe. Tested to the ISTA 3A standard, it guarantees optimal protection against drops, vibrations, and compression.
Deployed at the High Jewelry event in Marbella in June 2025, it ensured flawless protection, with no pieces damaged. 25% more compact than previous versions, it improves both environmental impact and logistics efficiency. This solution fully meets Chaumet’s requirements for sustainability, security, and excellence.
Premium & Luxury Jewellery & Watch Packaging
award
NO PACK IS THE NEW PACK
Reduce the environmental impact by 50%,
– Rethink transportation,
– Reduce the number of materials from 12 to 2,
– Use eco-responsible materials: recycled aluminum and felt,
– Introduce a new system of removable inserts using material pressure, with no glue involved in the process.
This packaging addresses today’s environmental challenges, positioning Maison Boucheron as a leader with an entirely new and unexpected design in the jewelry sector.
Certificate
Qeelin Bridal Box
Sustainability: the packaging is fully recyclable and made exclusively from cotton paper, with no plastic.
Quality: there are no longer any fold marks on the sides of the boxes, and the packaging features full lacquer coating. The lacquer is a highly distinctive element of Qeelin packaging, closely tied to Asian artisanal craftsmanship.
The new bridal box is deeply rooted in Chinese imperial culture while remaining fully contemporary, thanks to a packaging solution that combines total sustainability with a high-end customer experience.
Best Fine Food & Gourmet Packaging
Certificate
TCO Tea Canister Mid-Autumn Festival Gift Set
The TCO gift box addresses a major challenge: achieving high-definition, full-color printing on a ceramic surface. This innovation makes it possible to apply complex illustrations to a curved form, with perfect adhesion of both the detailed artwork and the glossy “TCO blue” base, without cracking or loss of precision during firing. The packaging thus becomes a true artistic piece with strong visual impact.
Ceramic also provides superior protection against light and temperature variations.
This manufacturing achievement demonstrates that rich decoration can be industrialized on a demanding material without compromising premium functionality or protective performance. The box becomes a collectible object, combining striking decoration with technical excellence.
Best Gift Boxes, Limited Editions & Collector’s Packaging
award
The lantern of time
This interplay of light and shadow is not merely decorative, it is narrative.
Each face becomes a page of a poetic tale, cut with extreme precision: five layers of paper stacked together, with twenty individual die-cuts per side.
The result is a captivating visual depth, where light flows between the layers much like time passing through the ages.
At the heart of the box, the moon is not simply depicted, it comes to life.
Through a discreet mechanism hidden within the lantern’s structure, the phases of the moon, all the way to an eclipse, can be recreated by turning a wheel engraved with Macallan’s lunar symbol.
The object thus becomes a poetic metaphor for time, a reminder of the patience and mastery that define the maturation of Macallan whiskies.
award
The CHAUMET Mid-Autumn Festival Lantern
The packaging stands out through a two-phase life cycle, evolving into a decorative lantern. The box and its base become the pedestal and support, while a bi-material lampshade (honeycomb structure and tracing paper) creates a lasting artistic piece by day and a soft, ambient light by night.
The wooden base integrates a high-capacity rechargeable battery and a silent rotating lighting mechanism, allowing the electronics to be fully concealed while preserving a refined, luxurious aesthetic.
This creation transforms ephemeral packaging into a heritage object, eliminating waste and illustrating a visionary “from gift to treasure” cycle, combining structural ingenuity with elegant technology.
Sustainable Packaging
Certificate
Majoral jewelry packaging system
We designed a large, versatile square box capable of holding both rings and necklaces. The inner foam is not merely a support but becomes a miniature landscape, adaptable to each piece. This system reduces components, optimizes logistics and storage, and elevates the unboxing ritual by combining technical rigor with sensory storytelling.
Papira cellulosic foam, used for the first time in fine jewelry, is a plastic-free material that is recyclable with paper and biodegradable in home compost. It enables a circular packaging approach, reducing waste and carbon footprint, while offering either smooth or textured surfaces that reflect care and refinement.
All boxes are lined with recycled paper made from algae, in line with Majoral’s commitment to materials that carry meaning and history.
Premium / Luxury Tech & Electronics Packaging Premium
Certificate
myLIFTINGroller
Nuon Medical was commissioned to create an innovative tool at the intersection of medical recovery and regenerative cosmetics, delivering energizing, pro-collagen, anti-inflammatory, and repairing benefits. myBlend selected Nuon for its ability to go beyond the brief, drawing on its proven expertise. Microcurrents were chosen for their clinically proven results, high user acceptance, and rapid deployment.
Nuon combined microcurrents with vibration to optimize the penetration of active ingredients, along with a dual-head mechanical massage. The device is used with Superserum Firmness, selected for both its active ingredients and conductivity.
With just 7 minutes of daily use, facial features appear lifted, contours refined, and skin denser. After 35 days of twice-daily use, clinical tests show an appearance that is on average 1.4 years younger. myBlend highlights Nuon’s creativity in delivering a tool that is desirable, high-performing, and sustainable.
MyLIFTINGRoller represents a new technological generation of a trusted, effective, and highly appreciated roller.
Lifestyle Packaging
AWARD
2L Home fragrance diffuser
We successfully created this bottle, despite its high level of complexity due to its size, thanks to a dedicated semi-automatic process. Human intervention was required for the finishing stages, particularly the cutting and polishing of the neck, to achieve the same appearance as the smaller formats.
Maintaining a level of excellence with such a large volume of glass was a real challenge, requiring extreme precision and vigilance at every stage of production.
This packaging deserves an award as it fully embodies Diptyque’s expertise in design and glassmaking. While producing a diffuser bottle may seem simple, achieving excellence with more than 3 kg of glass is a major technical feat.
certificat
Bougie Parfumée Solferino
• Ceramic jar: Automatic calibration, matte unglazed biscuit finish
• Lid: Zamak with gold plating
• Folding carton: Fine hot stamping on the front and wider hot stamping on the sides
• Corrugated board: Design separating the jar and lid during transport
• Candle liner: Central hole to stabilize the wax during transport
Interparfums launches its first brand with a remarkable level of refinement. The storytelling, from the 10 fragrances to the elegant packaging, demonstrates a strong, cohesive vision. The opening of the boutique at 310 rue Saint-Honoré allows the brand and its Soleil logo to shine across Paris.
Travel Retail & Luxury Experience
certificate
Voyager’s Selection White Band
The Voyager’s Selection packaging meets the brief by combining refined aesthetics with travel-oriented functionality. It protects the cigars while reflecting Davidoff’s craftsmanship, innovation, and understated luxury.
Developed with Krepel, the bi-material construction pairs a rigid cardboard exterior with a wooden base, delivering lightness, strength, and tactile sophistication. This combination ensures optimal protection without compromising elegance or practicality.
The clean lines of the case and the embossed gold topographic map, inspired by Dominican terroirs, showcase Krepel’s precision in rigid board. Hot stamping and UV printing add visual depth while ensuring the packaging remains recyclable. All materials are FSC-certified, and the case can be reused as an elegant tray.
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