HAKUHODO
About us
Founded in Japan in 1974, Hakuhodo specializes in OEM and ODM makeup brush development and manufacturing for beauty brands worldwide.
From original concepts to finished products, we combine Japanese craftsmanship with technical expertise to create brushes tailored to each brand’s vision.
Our expertise in natural hair, synthetic fibers, and proprietary blending techniques allows us to select and develop the right materials for each application.
Every detail—from softness and fullness to structure and shape—is carefully refined to optimize product pickup, application, and finish across powders, creams, gels, and other cosmetic formulas.
We design brushes that bring out the full potential of your cosmetics. Our goal is to meet the exacting demands of makeup professionals while helping users of all skill levels achieve a beautiful, professional finish.
With a production capacity of approximately 500,000 brushes per month, we offer the scale and consistency to support global beauty brands.
Whether developing a new brush concept or manufacturing to your specifications, Hakuhodo provides flexible OEM and ODM solutions with careful attention to quality, function, and design.