Ruel Etiquettes

About us

For over 170 years, Ruel Étiquettes has been supporting your wine, spirits, and premium brands with tailor-made solutions that combine creativity, excellence, and responsiveness. Our artisanal expertise, combined with cutting-edge technology, enables us to design labels that enhance the identity of your products and strengthen the image of your brands in the most demanding markets.

As true partners, we stand out through our sense of service and attentive listening: understanding your universe, anticipating your needs, and addressing your creative challenges are at the heart of our approach. Every project is managed with rigor and flexibility, within a relationship of trust that lasts over time.

Our workshop integrates the most innovative techniques to deliver a unique and prestigious finish. This pursuit of quality is accompanied by a strong commitment to social and environmental responsibility: carefully selected materials, optimized processes, waste reduction, and the promotion of local resources.

We make sustainable innovation a driver of creativity, giving rise to exceptional labels where refinement meets respect for the environment.

Ruel Étiquettes is the alliance of historic heritage, boundless creativity, and a strong sense of responsibility, to design your exceptional labels and reveal the best of your image.

Products & services

REVELIS

Ruel Étiquettes, a key player in printing adhesive and traditional labels for wines and spirits, presents REVELIS, an innovation that redefines the boundary between packaging and emotion. Thanks to a pre-cutting and varnishing system, this label transforms: the petals of a flower unfold to reveal a raised pattern, offering a unique visual and sensory experience. REVELIS embodies Ruel Étiquettes; commitment to exploring new sensory dimensions in the world of wine and spirits. This approach transforms packaging into a vehicle for emotion, curiosity, and differentiation.

Raised varnish

The raised varnish adds subtle and precise relief to the labels graphic elements, instantly enhancing its visual and tactile impact. Applied selectively, it highlights names, symbols, or key details, catches the light, and invites touch. Particularly appreciated in the world of premium wines and spirits, the raised varnish elevates the perception of quality without weighing down the design, offering a modern, elegant, and distinctive finish.

MICROSTRUCTURE

Microstructure is a premium finish that adds a fine, structured texture to the labels surface. It creates a subtle effect that plays with light and touch, gently inviting the consumer to explore the label with their fingertips. Applied strategically, microstructure enhances the design without overwhelming it, accentuates key graphic elements, and contributes to a refined and distinctive tactile experience. It is a particularly popular option in the world of premium wines and spirits, where every detail counts in reinforcing the perception of quality and authenticity.

DISCOVER US

Ruel Étiquettes has been a long-established player in the printing of adhesive and traditional labels since 1854. With certified expertise and recognized know-how in the wine and spirits markets, our family business combines technical excellence, creativity, and close customer relationships. Committed to a structured CSR approach, we make responsible innovation a central driver of our strategy. Since 2013, Ruel Étiquettes has been part of the FIROPA Group, a major player in the French printing industry with over 40 years of experience, 18 companies across the country, and more than 900 employees. This affiliation allows us to combine the strength of a large group with the responsiveness of a human-scale structure, supported by a policy of continuous investment in quality and performance.