Packaging Première |

Prof. Gordy Pleyers, University of Louvain & Mind Insights

Professor of Neuromarketing at the University of Louvain and Coordinator of the scientific organization Mind Insights

Gordy Pleyers is a scientific expert on consumer analysis and influence, with a very specific profile in the interaction of marketing and cognitive neuroscience. He is a professor at the University of Louvain, where he teaches courses related to neuromarketing and marketing research. He also coordinates MIND INSIGHTS, the scientific organisation that continuously centralises knowledge and applies state-of-the-art scientific methods to analyse, understand and positively influence the perceptions and behaviour of target audiences with regard to products, communications and brands.

My session:

Exhibitors list

Discover the exhibitors you can meet at Paris Packaging Week.
View the exhibitor list

Discover what's on

Paris Packaging Week offers an unparalleled visitor experience, highly relevant content, an exhibition packed with opportunities and innovation galleries – all to help inspire and enable your packaging developments.
Discover what’s on

Discover the Talks

The Paris Packaging Week Talks deliver high quality and technical content designed in collaboration with world-leading brands.
Discover the Talks