GPA Global Opens Le Studio in Paris to Inspire What’s Next in Luxury Packaging

New immersive showroom gives luxury brands a year-round place to explore materials, emerging trends and new packaging and gifting ideas with GPA’s creative teams

Opening officially Oct. 15 in Levallois-Perret, Le Studio will give brands year-round access to GPA’s newest packaging and gifting concepts, emerging materials and finishes, trend forecasting and examples of the company’s work for leading luxury brands.

More than a traditional showroom, Le Studio is designed as a working creative space where client teams can meet with GPA designers, develop concepts together and turn early thinking into innovative packaging concepts.

“Luxury packaging and gifting is something you experience, and that experience is how we create emotion,” said Isabelle De Maistre, Creative Director at GPA France. “You need to hold it, feel the material, see how a finish reacts to light and experience the reveal. Le Studio gives our clients a place to do that with us throughout the year, whenever a new idea, collection or challenge brings us together.”

“With Le Studio, we are creating a permanent place for collaboration rather than limiting those conversations to individual moments on the calendar,” said Kurt Dienel, General Manager of GPA France. “A client can come to us with a brief, sit down with our team, compare materials and finishes, challenge an idea and begin building the next one. It brings the creative and technical sides of packaging and gifting together in a way that is much closer to how luxury brands themselves work.”

The name Le Studio draws on the creative studios and ateliers of fashion and couture, where ideas are explored, refined and transformed into finished collections. GPA intends the showroom to operate in much the same way, continually changing as new materials, technologies, trends and concepts emerge.

The space will also host client innovation days, trend and material sessions and collaborative sustainability workshops designed to bring GPA teams and luxury brands together earlier in the creative process.