SUPERGA BEAUTY
Skin and hair care: what Gen Z really wants
Appinio and Superga Beauty publish a study dedicated to the habits and expectations of Gen Z in terms of skincare.
Appinio and Superga Beauty have published a study dedicated to the skincare habits and expectations of Gen Z. The survey paints a portrait of young women aged 15 to 25 who are committed, structured in their routines, and particularly demanding of brands.
https://supergabeauty.com/2025/11/27/soin-de-la-peau-et-des-cheveux-ce-que-veut-vraiment-la-gen-z/
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Beauty: Understanding the skincare habits of Gen Z consumers
A highly strategic target for the cosmetics industry, Generation Z is crazy about face and hair care. Despite this enthusiasm, young women are not easy to convince, let alone retain.
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