GRUPO SERIPAFER
The future of sustainable packaging takes center stage in Madrid with Grupo Seripafer
Grupo Seripafer gathered industry leaders in Madrid to discuss the future of sustainable packaging and the shift from storytelling to storydoing, highlighting the need for authenticity and innovation in an increasingly demanding market.
The future of sustainable packaging took center stage in Madrid as Grupo Seripafer brought together leading voices in innovation, creativity, and environmental responsibility. Held at the Only YOU Boutique Hotel, the event showcased how brands are shifting from storytelling to storydoing—moving beyond promises to demonstrate real, tangible commitment to sustainability.
With experts from Loewe, Heineken, Fedrigoni, González Byass and Aktiva, the conversation focused on authenticity, transparency, and the role of packaging as a true brand ambassador. In a market where consumers demand coherence and credibility, Seripafer highlighted why sustainable packaging has become one of the most powerful tools to convey brand purpose and build trust.
The showroom also reflected the company’s nearly 40-year legacy in innovation, materials expertise, and eco-design. Each solution presented underscored a clear message: sustainability must be visible, functional, and measurable.
As the company approaches its 40th anniversary, this event marks the beginning of a year filled with initiatives aimed at strengthening collaboration, inspiring creativity, and reaffirming Seripafer’s leadership in responsible and forward-thinking packaging solutions.
https://gruposeripafer.com/blog/el-futuro-del-packaging-sostenible/
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