Beauty / A Burst of optimism

Nilens Jord, a Danish market leader brand within makeup and skincare wanted to surprise and delight loyal customers with a bold Holiday Collection - Giftboxes and Calendar - crafted to express the essence of the brand through color form and emotion.

The use of a dustcover instead of a lid in the giftboxes, lowered the weight of material and the products were exposed immediately. The dustcover was easy to waste sort after use. The calendar was colorful and surprising and a hit for social media.

In a world of chaos, playful colors spark joy, ignite curiosity, and offer a moment of relief — small bursts of optimism that remind us beauty and hope still exist.”