Beauty / An Advent Calendar Designed for Gen Z

This advent calendar was created with a strong focus on visual identity, and the experience of surprise—key elements that resonate with Gen Z’s aesthetic awareness and conscious consumer mindset.

The packaging was printed in a pink color with sparkling hotfoil that immediately stands out. Every detail was carefully considered, resulting in a modern, visually striking presentation that invites interaction and encourages social sharing.

Each box reveals a new surprise, making anticipation and discovery a central part of the experience. Using foldable boxes, we could keep the weight of the overall Advent Calendar to a minimum.