Box n°2_2022

A special highlight of our trade fair presentation this year is once again our successful BOXES concept, which allows us to visually clarify and experience the current social trends,” says senior designer Julia König from the KURZ trend team, who has been working with a trend agency to explore the zeitgeist and the current issues faced by society. The results of this research are four topics that have been visually translated into an innovative packaging concept. This is an approach that has proven itself over many years and has not only inspired visitors to the KURZ trade fair stand: KURZ has already received the Red Dot Award in the Packaging Design category twice for its packaging collections from previous years, which were also presented in the form of eye-catchingly designed boxes.