Christmas display stand and packs – Chupa Chups

Festive confectionery packs that double as Christmas tree decorations.

To boost Christmas sales, we designed the new Chupa Chups pack and display, designed to attract families and children, standing out at the point of sale and being 100% sustainable. Made entirely of cardboard, the pack features Christmas tree and bauble shapes, making it a reusable decorative item that can be hung on the tree, offering dual functionality: visual appeal in-store and festive decoration.

The pack is assembled without adhesives or glue, with a pyramid structure that effectively protects the products and prevents spillage. Its customisable tabs allow for freedom of design, facilitating new applications and optimising storage.

The display has been designed to combine functionality and protection: it serves as a transport pack and, when opened, becomes a display that keeps the products aligned and visible, ensuring integrity and impeccable presentation. The sturdy cardboard retains its shape, minimising damage and improving the consumer experience from the first visual contact.

Thanks to its innovation, creativity and sustainability, this pack has been awarded the LíderPack 2025 Award, establishing itself as a benchmark in Christmas packaging. With this design, Chupa Chups offers a product that combines fun, practicality and environmental responsibility, creating a playful and memorable experience for the whole family.