Gourmet, versatile and sustainable Christmas packaging

A festive charcuterie box that opens into a sharing tray with a gold-finish interior.

For its Christmas campaign, Noel Alimentaria sought original, functional packaging with high visual impact that would stand out at the point of sale and boost consumption in a family and social setting. The solution is a hexagonal gift box that, when opened, reveals a gold-laminated interior, creating a surprise effect and conveying a sense of luxury that elevates the perception of the gourmet product.

This design combines aesthetics and functionality: on the one hand, it protects and presents the mini fuets and mini chorizos; on the other, it transforms into a sharing tray, ideal for celebrations and family meals. Its one-piece structure with automatic bottom allows for quick and easy assembly without adhesives, optimising logistics and handling. The interior laminate acts as a barrier against grease, preserving the integrity of the packaging and the product.

Made from folding cardboard, with CMYK + Pantone finishes and gloss varnish, this packaging stands out for its durability, rigidity and print quality. The combination of shape, colour and materials creates a complete, attractive and memorable sensory experience for the consumer. With this design, Noel offers versatile, sustainable and premium Christmas packaging that transforms opening and consumption into a unique festive moment, reinforcing brand perception and emotional connection with the consumer.