Gourmet, versatile and sustainable Christmas packaging

For its Christmas campaign, Noel Alimentaria sought original, functional packaging with high visual impact that would stand out at the point of sale and boost consumption in a family and social setting. The solution is a hexagonal gift box that, when opened, reveals a gold-laminated interior, creating a surprise effect and conveying a sense of luxury that elevates the perception of the gourmet product.

This design combines aesthetics and functionality: on the one hand, it protects and presents the mini fuets and mini chorizos; on the other, it transforms into a sharing tray, ideal for celebrations and family meals. Its one-piece structure with automatic bottom allows for quick and easy assembly without adhesives, optimising logistics and handling. The interior laminate acts as a barrier against grease, preserving the integrity of the packaging and the product.

Made from folding cardboard, with CMYK + Pantone finishes and gloss varnish, this packaging stands out for its durability, rigidity and print quality. The combination of shape, colour and materials creates a complete, attractive and memorable sensory experience for the consumer. With this design, Noel offers versatile, sustainable and premium Christmas packaging that transforms opening and consumption into a unique festive moment, reinforcing brand perception and emotional connection with the consumer.