HCP 'Application Futures'

‘Application Futures’ is HCP’s expert-led service for designing high-performance applicators across lashes, brows, lips and complexion.

With global facilities in Europe, North America and Asia, HCP partners with beauty brands in interactive workshops—blending technical innovation, market insight and hands-on collaboration.

From stock applicators to fully custom designs, the team supports:

Fast-to-market launches with an extensive stock portfolio

Custom development: shape, material & technology tailored to the formula

Performance-led refinement for precise, targeted application

Co-creation workshops that align product vision with real-world expertise

This expertise ensures precision, innovation, and functionality - elevating both product performance and consumer satisfaction.