„Not a perfume“ perfume box

Material: Cardboard box

Special features: Box designed as a cube that opens diagonally.

Juliette Has a Gun is a French fragrance brand founded in 2007 by Romano Ricci, grandson of Nina Ricci. Juliette Has a Gun fragrance are inspired by pop culture, music and cinema. The Juliette Has a Gun fragrance range consists of over 20 fragrances, the most popular of which are Not a Perfume, Lady Vengeance, White Spirit and Oil Fiction.

As a Dahlinger company, we were able to witness a key moment for the Juliette Has a Gun brand. A change of packaging from an iconic perfume to a limited-edition box, with a mise-en-scène in keeping with the brand’s singular universe.