Smart Packaging Solutions

【Smart Package Solutions (example for Cosmetics, wine and spirits market)】
We integrate an NFC tag into every product to give it
a digital identity which enables us to offer dynamic and expansive digital services to brands and their customers.

Authentication
・Verify the authenticity of products by scanning the tag with a smartphone
・Protect against refill fraud with tamper evident function
・Build consumer trust through product authentication

Traceability, Grey Market Detection
・Provide real-time supply chain visibility through item-level track & trace
・Protect brands against grey market distribution by detecting product location through consumer scans

Consumer Engagement
・Transform your products into a direct engagement channel to connect with consumers
・Communication content varies depending on whether the package has been opened or not
・Provide optimal digital marketing services to each consumer

D2C (Direct to Consumer)
・Provide consumers with a frictionless repurchase experience through NFC redirection
・Enable data collection for improving consumer experience
・Provide brands with an option to announce in the event of a product recall

DPP (Digital Product Passport)
Provide important information required by DPP such as where it comes from and how it is made
Provide proof of ownership that has been transferred to the next owner
Promote reuse of pre-owned luxury items by digitally providing authentic information