Subtil Press & Influencer Experience Box

A brief. A word. A concept: Camellia.

We imagined, conceived, shaped, and designed this box set from start to finish.

Three months of research, brainstorming, and prototyping gave rise to a sublime result and a unique visual and sensory experience—for the launch of Subtil Iconic Body & Hair Oil.

We imagined a camellia that unfolds and comes to life when the box is lifted, offering a soft-touch finish that leaves a lasting impression on the mind and senses.