Across Asia, packaging is no longer just a container, it is a key driver of product desire, brand differentiation, and everyday user experience. More than ever, Asian packaging approaches are redefining global standards by pushing the boundaries of design, functionality, and emotional appeal.
Faced with today’s market challenges, Asian innovations place the consumer at the center: smarter sizes, enhanced freshness, tactile materials, and unique dispensing experiences that elevate daily use. At the same time, sustainability is no longer a compromise. Refill systems are becoming attractive, playful, and proudly visible — fully integrated into design and technical concepts.
From bold aesthetics to advanced refill solutions showcased across markets such as China, Asia is transforming packaging into a powerful blend of desirability, usability, and sustainability. This session explores how consumer-centric thinking and sustainable innovation come together to shape the future of packaging.
Asia Cosme Lab is a French consulting agency , trusted partner for in-depth market analysis, trend forecasting, and consultancy services, spanning skincare, cosmetics, packaging innovations, and consumer behavior. Covering regions from North Asia to Southeast Asia—including India and Thailand—Asia Cosme Lab provides actionable intelligence that informs product development and marketing strategies for leading beauty companies worldwide.
Presentation will be done by Ms Heloise Lefebvre du Prey – Asia Cosme Lab Senior Project Manager