Fifteen cosmetic brands have committed to a large-scale trial of deposit schemes for packaging reuse, starting in 2023: La Boucle Beauté and the Coalition Consigne Cosmétique.
Two years of work and field feedback later, what have we learned? Is it time to scale up? What is the feedback on the economic model, the environmental model, consumer appetite, quality controls, etc.?
Come and share the initial results of this ambitious coalition with four major participating brands, without any embellishment
