This panel will explore the growing gap between the marketing narrative and the
industrial realities of bioplastics and sustainable packaging. While brands and media
campaigns increasingly promote the idea of a plastic-free future—often led by the
promise of seaweed- and plant-based alternatives—the reality on the ground remains
far more complex. The session brings together voices from across the value chain:
material innovators like Eranova, recyclers like CITEO, major material producer
Eastman, and sustainability thought leaders like Re-Source. Together, they will unpack
what is truly possible today and what remains a marketing vision for the future.