As the fashion and luxury industries head into 2026, marketing leaders face mounting pressure: rising customer acquisition costs, fragmented attention across saturated channels, and the challenge of appealing to an increasingly broad, and cautious, consumer base.

With economic uncertainty tightening discretionary spend, CMOs must work harder than ever to prove value, drive engagement, and deliver measurable impact.In this fireside chat, The Business of Fashion’s Annabel Bolton and Ekimetrics’ Camille Erard unpack key insights from the newly released CMO Brief knowledge report, offering actionable, strategic insight to help marketing leaders navigate today’s complex landscape.