The packaging industry is rapidly evolving to meet consumer demand for sustainability, functionality, and innovation. At the heart of this transformation is MEADOW’s KAPSUL™ technology — a revolutionary format that repurposes aluminum beverage cans into refillable, reusable dispensers for personal care products.
This panel will explore the journey of bringing this concept to market through the partnership between Natulim, Meadow and Ball in launch of Natulim’s line of shampoos, shower gels and liquid soaps, powered by Ball’s packaging expertise and Meadow’s design innovation. It’s a story of cross-industry partnership, standard setting- sustainable thinking, and consumer-centric innovation design.
Ball Corporation: Victoria Marletta, VP Commercial Personal & Home Care
Topic: “Packaging Innovation Meets Sustainability: Ball’s Role in Enabling MEADOW KAPSUL™”
- The importance of circularity and aluminum’s role in sustainable packaging
- How we stay ahead in Personal & Homecare to deliver aluminum packaging that meets evolving consumer expectations
- Lessons learned from cross-sector partnership
Meadow: Victor Ljungberg, CEO and Co-Founder of Meadow
Topic: “Designing the Future: The Birth of KAPSUL™ Technology”
- The inspiration behind MEADOW KAPSUL™
- Technical and design challenges and opportunities in repurposing beverage cans
- Vision for expanding the format across categories
Natulim – Lluís Montull Casas is the cofounder and CEO of Natulim
Topic: “From Idea to Impact: Launching Natulim Body Wash”
- Why Natulim chose MEADOW KAPSUL™ for its product launch
- Brand alignment with sustainability and innovation
- Consumer response and future roadmap