Paris Packaging Week 2025
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Keynote: The impact of neuroscience on design | Jeremy Lindley, Diageo

  • Design

Jeremy Lindley, Global Design Director, Diageo

How do the messages our eyes send to the brain get interpreted? Why do some images have such rich meanings to us? How does recognition and attention work? Delving into semiotics, neuroscience and heuristics, This talk explores how designers are improving their work by understanding how the brain works.

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Jeremy Lindley

Diageo

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Paris Packaging Week offers an unparalleled visitor experience, highly relevant content, an exhibition packed with opportunities and innovation galleries – all to help inspire and enable your packaging developments.
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The Paris Packaging Week Talks deliver high quality and technical content designed in collaboration with world-leading brands.
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Discover the future of your brand's packaging at Paris Packaging Week on 17 & 18 January 2024.
Register here

Discover what’s on

Paris Packaging Week offers an unparalleled visitor experience, highly relevant content, an exhibition packed with opportunities and innovation galleries – all to help inspire and enable your packaging developments.
Discover what’s on

View all Talks sessions

The Paris Packaging Week Talks deliver high quality and technical content designed in collaboration with world-leading brands.
View all Talks sessions