As economic pressures intensify and sustainability expectations rise, luxury brands face a dual challenge: navigating an increasingly complex environment while continuing to create distinctive and desirable experiences. Packaging is a key lever in this equation, positioned at the crossroads of brand expression, consumer engagement, and new constraints.
In this conference, Fedrigoni will present the key findings of a study conducted with Bain & Company among more than 500 stakeholders across the luxury packaging value chain, and will then put these insights into perspective with its own offering — from its benchmark product ranges to its most sophisticated creative papers, complemented by a dedicated suite of services — all guided by a vision that elevates creativity, strengthens customer centricity, and cultivates operational excellence.
The collaboration with Maison Chloé will be presented as a tailored case study, illustrating how a customized packaging approach can strengthen brand identity and differentiation