Luxury packaging is all about making a lasting impression. The first step is catching a customer’s eye with colour, texture, and special finishes that attract initial interest. A first touch reinforces their curiosity, as they discover rough or smooth surfaces, relief and details that invite further exploration.
Research shows that the right packaging design subconsciously stimulates our senses and emotions: it attracts and retains attention, triggers brain activity, and influences buying decisions. Moreover, customers are increasingly driven by a conscious will to make sustainable choices on their buying journey – a decision driver that can be seamlessly integrated into packaging designs for even greater impact.
Curious? Join us for deeper insights into creating impactful and sustainable luxury packaging solutions on premium uncoated fine papers.