Packaging is one of the most powerful storytelling tools a brand has.
In this session, Matters To You Studio (MTYS) explores how packaging can move beyond function to become a meaningful brand asset. The Pentawards 2025 Bronze–winning agency, shows how material intelligence, circular design and storytelling can create emotional connection, differentiation and long-term brand value.
Designed for emerging and evolving brands developing new products, first packaging systems or redesigns, this talk offers a design-led perspective on how packaging can communicate purpose from the very first touchpoint.
