Luxury is evolving from a narrative of perfection to one of purpose, where excellence is measured not only in aesthetics and craftsmanship, but also in responsibility, traceability, and environmental impact. As expectations rise, brands are exploring new ways to align heritage, innovation, and sustainability without compromising desirability.
Digital Product Passports (DPPs), deeper material transparency, and circular design approaches offer fresh pathways for brands to meet these expectations. Together, they open the door to new forms of storytelling, operational rigor, and creative expression.
This 30-minute panel, co-organized by ORIGINALLUXURY and Women in Sustainable Luxury (WiSL), brings together leaders from beauty, wine & spirits, and circular product design. Through their complementary perspectives, the session will explore how evolving consumer expectations, regulatory shifts, and material innovation are reshaping packaging and redefining what luxury can stand for today.
Key Discussion Axes
1- From Strategy to Execution – Scaling Sustainable Innovation
2- Evolving Luxury Codes: Navigating Culture, Heritage & Emerging Expectations
3- Designing for Excellence: Balancing Craftsmanship, Complexity & New Compliance Realities
4- Circular Innovation in Practice: Materials, Prototyping & New Pathways for Luxury
