Packaging and consumer experience: when design becomes a lever of desire (Session moderated by Eva Lagarde)

In the modern beauty landscape, packaging has become a real vehicle for experience. Indie beauty brands are no longer content with simply creating high-performance products: they are designing packaging that tells a story, fits naturally into beauty routines, and makes people want to show it off, share it, and recommend it.
Alongside indie brand founders and a major player in cultural trend observation, this panel explores how packaging design influences desirability, engagement, and consumer relations—from the first visual contact to the in-hand experience.
Sensory design, inclusivity, sustainability, iconic gestures, and development constraints: discover how to design packaging that is tailored to the real… and social experience.