In the modern beauty landscape, packaging is the new flagship store. Indie beauty brands are not just setting trends in formulation; they are pioneering the Phygital experience by designing new experiences and testing packaging ideas that work in two worlds: digital visibility and physical use.
This roundtable, featuring founders from Indie brands, will explore the essential tension between online and in-store appeal, focusing on how packaging transforms into a retail- and social media-ready asset. Attendees will gain actionable insights into how nimble brands engineer the entire product journey, from a ‘TikTokable’ unboxing moment to enhancing the application/use experience, making every step consumer-centric.
We will deconstruct the Indie Blueprint for integrating digital ideas with the physical product, ensuring the visual appeal on screen translates into a compelling, tactile experience in the hand. Learn how mastering this packaging duality is key to future-proofing your product development, marketing, and innovation strategies.