Anja Macan combines a background in chemical engineering and an international MBA with experience in brand strategy, marketing and luxury printing. Notably, she helped design the packaging for the Fussnota perfume, working from prototype to production to ensure that unboxing the product was an experience in its own right. Her ambition is to lead international packaging projects at the intersection of innovation, sustainability and brand strategy, and to help drive the sector towards responsible packaging that stimulates the senses and creates a lasting connection with consumers.