Antony Villeger is CEO of SAMM Trading (France), a consulting agency focused on promotional products and merchandising. He served as President of the French industry federation 2FPCO until 2025. He works with brands and design/packaging teams on projects that connect creativity with industrial constraints and impact. He leads REWRAPPACK in Europe and develops packaging-driven experiences built for product proof and social visibility (UGC), with a customer-kept approach.