From the kitchen of a small Paris apartment to the head of an international brand: the incredible journey of Kelly Massol.
Self-taught, passionate, and visionary, Kelly Massol founded Les Secrets de Loly in 2009 — a pioneering brand dedicated to textured hair — with only €1,500 and one conviction: that diversity should no longer be a niche, but a true market.
Today, she leads a thriving company of 49 employees, distributed across France and 56 countries, valued at over €70 million, all while remaining true to her mission: to celebrate natural beauty, inclusion, and authenticity.