Lluís Montull Casas is the cofounder and CEO of Natulim, a Barcelona-based brand which sells home care and personal care products sans harmful chemicals or single-use plastics, that simply everyday life. With David Weiss, he started the company in 2021. Natulim’s products can be found in nearly 2,000 Spanish retail points and are also sold DTC online to 15 countries across Europe and South America. Natulim employs 75 people full-time and has moved most manufacturing from China to its own factory in Taradell, Spain.