Mandana Vahedi combines her experience as a beauty product manager with expertise in formulation and packaging gained at Planet B. In particular, she has worked on an aluminium refill system for WONDR shampoos and shower gels, as well as a sugarcane-based bottle for POWR laundry detergents. Her ambition is to make refillable packaging and innovative materials accessible to more brands, by balancing the reduction of single-use plastic, industrial feasibility and user experience.