Melanie von Escher

Co-Founder and CEO of Avantade. With roots in a family packaging business, leadership experience at Berlin Packaging, and earlier roles at L’Oréal, she has also successfully exited a company. She further deepened her expertise in Digital Transformation and Business Model Innovation at the University of St. Gallen and developed a packaging marketplace and a children’s skincare brand, giving her a complete understanding of the packaging value chain – from buyer to supplier.