Before supporting industrial companies in their digital transformation, Mickaël Clutier experienced their challenges firsthand. With a background in major groups such as Procter & Gamble and Carrefour, he worked at the operational level, facing the concrete realities of product and packaging design, industrialization, and go-to-market processes. Now Sales Director at Dassault Systèmes, he leverages this hands-on experience to support consumer goods companies in adopting digital platforms, simulation technologies, and virtual twins. His focus is on accelerating packaging innovation while addressing critical sustainability and industrial performance challenges. At Paris Packaging Week, Mickaël will deliver a talk that blends real-world industrial experience with a forward-looking technological vision, aimed at innovators, designers, and manufacturers seeking to rethink their methods and build a sustainable competitive advantage.