Nicole Toole

Nicole Toole stands out for her career and commitment to the packaging sector. She highlights her role as founder and CEO of ECGO, where she has designed an AI-powered platform that helps consumers recycle correctly and transforms post-consumer moments into actionable data. ECGO identifies the item, brand, format and size at the point of disposal and uses this signal to encourage a more responsible next purchase, thus closing the loop between design, recovery and repurchase. Nicole also communicates clearly to a variety of audiences, from Generation Z consumers to brand owners and processors, making circularity practical, data-driven and commercially relevant. Paris Packaging Week would benefit from her perspective on actual end-of-life product behaviours, post-consumer data and incentive design. Her key contributions include the design and launch of an AI-based recycling app.