Patrick Pinard, PRS Invivo Group

Senior VP – Business Development, Invivo Group 

Patrick, Senior VP – Business Development,  is an expert in issues related to the “”First Moment of Truth”” (Packaging, Innovation, Point of Sale Activation, Pricing) in all areas of the Consumer Goods industry. For over 16 years at PRS In Vivo, he has acquired in-depth experience of shoppers’ decision-making processes. In addition to consumer goods, he has applied the principles of Behavioural Economics to a variety of sectors such as pharmaceuticals, DIY and selective retailing.

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