Praneeth Reddy Chada is an Accessibility Analyst and Strategic Lead at the London Accessibility Discovery Centre (ADC). He leads the London ADC’s strategic initiatives to bridge the gap between technical engineering and human-centric design—with a particular focus on embedding inclusivity into the DNA of global product development. He brings a decade of specialized experience as a Subject Matter Expert in the Accessibility field, championing Assistive Technology as a vital tool for user empowerment.