Packaging trends in makeup by Monia Merabet – WeOutWow

Monia Merabet, founder of WeOutWow, an agency of trends and strategic innovation, discusses the packaging trends in the makeup industry. While there was a shift in demand from makeup to skincare and hybrid beauty during the peak of the crisis, the colour cosmetic segment is coming back in full force, especially for the eye and […]

Design Case Study | Kristall Vodka, a prestigious and precious design

Prestige and preciousness are the two words that inspired Mattéo Tabutieaux to create this concept. Find out more about this pack in our exclusive design case study below. Tell us a bit about the brand – its heritage, its story, and its markets – and the brief for this project. How does the design express […]