Febreze has revealed its 2023 “Scent of the Year”

Brand Owner at Procter & Gamble (P&G) describes the mountain scent as: “a sophisticated scent that reflects our efforts to connect with the earth and create moments of zen amid the hustle and bustle of everyday life. The 2023 Scent of the Year honours the beauty of the great outdoors, evoking the sweet serenity of uninterrupted nature. According to P&G, Mountain’s first, and most dominant smell is alpine – a refreshing scent with touches of fruit that is “reminiscent of fresh air on a cool winter day.” Rafael Trujillo, Febreze master perfumer, and the team of perfumers at the Febreze Fragrance Group, have said that they have designed the Scent of the Year to reflect how consumers today are feeling about scents, and more specifically, the scents one craves in their own home.