The start-up Innov&Sea present its toxicity test for sunscreen products

The start-up based in Nice, created in February 2023, offers this test to brands, contract manufacturers and producers of cosmetic ingredients, and is already being used by several cosmetics brands. The test enables an eco-responsible approach and limits the impact on the marine ecosystem, while being more attractive to consumers. “Technology in vitro used offers the advantage of not involving the destruction of living organisms, as is the case with traditional ecotoxicity tests, which are often viewed negatively by consumers. In addition to offering excellent reproducibility and accuracy, this test is fast and available all year round”, says Dr Pauline Cotinat, President of Innov&Sea.