Florence by Mills incubator launches its first perfume brand

Beach House Group is moving away from celebrity partnerships to launch Noyz, its first fragrance brand.

Shaun Neff, co-founder of the company, has created a range of four fragrances in collaboration with Jérôme Epinette, Robertet’s master perfumer. “Working with Noyz allowed me to push my own boundaries, make bold statements and disrupt the olfactory norm” said Jérôme Epinette.

The collection is composed of Love Club, with a base of Turkish pink rose and saffron, Unmute, with a base of vanilla and a woody scent, and Lost + Found, with a citrus base. Sh**ty Day, the latest fragrance of the collection, is composed of clary sage, salted fig and Baltic amber. A blend designed to lift the spirits of its wearer.

Share this article