Future Leader spotlight: Anthony Bouvier rethinks reusable packaging
As part of the Future Leaders Class at Paris Packaging Week 2026, Anthony Bouvier pushes reusable formats and challenges misconceptions about packaging’s real environmental impact, from material choices to everyday consumer habits.
Anthony Bouvier discovered packaging during a work–study placement at Hyléance. He quickly realised that what looks simple on shelf hides a delicate balance between industrial constraints, brand expectations, consumer needs and environmental considerations. Much of his work focuses on refillable and reusable formats, which he sees as having real environmental potential, but only if brands make them intuitive enough to overcome the effort of cleaning, refilling and changing routines.
“Our generation is motivated, bold, committed, and ready to face the challenges of today and tomorrow. Starting my career as an apprentice, I had to find my place in the industrial world and learn to defend my ideas, which is not always easy when you’re young. Over the years, I’ve gained confidence, and I want to show that young professionals bring real added value and a fresh perspective to the challenges companies face,” said Anthony Bouvier, Product Manager at Hyléance and PhD student in marketing.
