Coca-Cola unveils a global rebrand

What if a brand’s modernity didn’t come from breaking with tradition, but from the art of enhancing what already makes it iconic? With its new global visual identity, Coca-Cola has opted for a deliberate sense of continuity. Rolled out across more than 200 markets, this evolution does not seek to reinvent the brand, but rather […]

The pack as a tribute to Florence

When a city has such a strong visual identity, it can become much more than a source of inspiration: a genuine brand language. For Santoni L’Aperitivo, it all begins in Florence. The city, with its beauty, craftsmanship, architecture and cultural richness, has inspired every detail of the design. From rhubarb pink and deep green hues […]