The pack as a tribute to Florence

For Santoni L’Aperitivo, it all begins in Florence. The city, with its beauty, craftsmanship, architecture and cultural richness, has inspired every detail of the design. From rhubarb pink and deep green hues to elegant geometric lines, the brand’s aesthetic embodies a refined Italian spirit, rooted in Florentine heritage yet designed for today.

Through this bottle, Santoni reinterprets the ritual of the aperitivo for a new generation. Straddling tradition and modernity, the brand crafts a contemporary, sensitive and deeply evocative world — a creation that celebrates Florence through style, materials and emotion.