Drinks
Press release | Paris Packaging Week Innovation Awards 2027: new jury co-chairs champion bold ideas, fresh perspectives and the next generation
New leadership for the PCD & PLD Innovation Awards. Paris, October 8, 2026 — Paris Packaging Week has announced new
The Wolf Man joins 19 Crimes collective bottle lineup
19 Crimes is transforming its bottles into Halloween collectables, thanks to glow-in-the-dark labels and augmented reality experiences inspired by Universal
Micil X Kneecap Poitín Packaging, Small but Deadly
When the Micil and Kneecap distilleries joined forces to create a limited-edition poitín, both partners had plenty to offer that
Louis XIII’s $28,000 Black Pearl release delivers a cool customer experience
The producer of Louis XIII cognac is “taking the cellar beyond its walls” for the first time with the launch
Innovation Awards spotlight | Grey Goose Altius
In December 2025, our prestigious jury — featuring leading names including Bacardi, Moët Hennessy, Pernod Ricard, Rémy Cointreau, and many
Casal Mendes turns colour into the main ingredient of its summer identity
Casal Mendes turns colour into the main ingredient of its summer identity
Press release | From early ideas to major innovations: Innovation Awards entries are now open
Four sectors, new categories, one shared goal: to celebrate packaging that makes a difference Paris, September 1, 2026 – Behind
Breizh Cola is stepping up its packaging strategy with the can
To support the growth of its drinks range, Eclor is launching a major investment programme in Brittany, with a particular
A glass designed to maintain a balanced level of hydration
With the Furatsuku Beer Glass, Japanese brewer Yaho Brewing has come up with a design that is as surprising as
Waterloo is revamping its packaging
Waterloo Sparkling Water has unveiled a new packaging design aimed at boosting its visibility and further strengthening its positioning both
This summer, Suntory Beverage & Food France is making recycling a visible, simple and collective effort
Suntory Beverage & Food France is using its brands to promote practical and engaging awareness of packaging recycling. Through Schweppes,
Coca-Cola unveils a global rebrand
What if a brand’s modernity didn’t come from breaking with tradition, but from the art of enhancing what already makes